Calibelt
Brand & Art Direction
A full visual identity system — logo, type, and motion — for a modern architecture studio.
Brand assets 120+Inbound leads 2.4xPress features 9
Overview
A full visual identity — logo, type, and motion — for a modern architecture studio.
- Role
- Brand & Art Direction
- Timeline
- 5 months · 2023
The challenge
The studio's work was bold and structural, but their brand felt soft and forgettable.
The approach
A monospaced, grid-driven system with a flexible logotype built to scale from business cards to signage.
The outcome
Inbound leads picked up, and the identity now carries the same rigor as the buildings.
By the numbers
120+
Brand assets
2.4x
Inbound leads
9
Press features
Stack
- Brand
- Type
- Motion
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